What the f*** is GTM Engineer?

If you’re new here, welcome to Go-To-Market Engineer newsletter. It’s approximately a 4-minute read.

In today's newsletter, we're going to cover:

• What exactly is a GTM Engineer?

• Why this role is exploding right now?

• How Clay made this mainstream?

Playbook of The Week

Job Change Alert System

Whenever someone leave thier job, then there are potential two buyers for you. Most people forget to leverage even one of them.

The company where the person was working and the company where the person moves to.

You can set up a workflow in Clay to monitor when decision-makers at target companies change roles.

Here’s how:

1. Create a list of your ICP companies

2. Use Clay’s “Job Changes” signal to track people changing their jobs

3. Create two workflows from there, one for their past company and one for the company they move onto

4. Match correct value prop to both companies

5. Reach out to 3 different people

   1. The person who changed their job

   2. The person who was overseeing them in theirlast company

   3. The person who will be overseeing them in their new company

I already created this workflow. You can find it here (link)

Top Links Of The Week

• Video on 7 copywriting mistakes that makes your cold email copy sh*t (here)

• Don’t believe people saying SDR model is all dead, it’s not (read it here)

What is GTM Engineer?

A GTM Engineer is basically a RevOps person who can actually build stuff.

Instead of just managing Salesforce fields, they're architecting entire data pipelines.

Instead of manual lead research, they're building automated enrichment systems.

Instead of basic email sequences, they're creating intelligent workflows that respond to buyer signals.

Why is everyone talking about it now?

Clay's $1.25B valuation proved something we've been saying - GTM is becoming an engineering discipline. Before Clay, you needed actual engineers to build sophisticated GTM systems. Now, revenue operators can build complex automation without code.

Companies like OpenAI and Anthropic aren't just using these tools for lead gen. They're using them to architect their entire GTM infrastructure.

The bottom line: If you're still doing manual prospect research and spray-and-pray outbound, you're already behind.

How Can I Help

If you like this read and are looking for additional help, there are a few ways we can do so:

1. Subscribe to my YouTube

   • I’ll be posting a TON of valuable content on YouTube over the next few months. If you’re someone just getting started with outbound or an experienced one looking to level up, be sure to stay tuned.

2. Connect with me on Linkedin for daily insights

Or, just reply to this email if you wanna see my thought process behind engineering any kind of workflows.

I read your replies and reply to absolutely everybody.